SANTA MONICA, CA — Pariah is a new, full-service VFX and post production studio founded by VFX supervisors Patrick Murphy & Glyn Tebbutt and managing director Mark Tobin. Just prior to their official launch, the studio completed work on campaigns for Expedia and Gatorade. The Pariah team’s collective portfolio spans work for Apple, Taco Bell, Facebook and Zocdoc, including collaborations with directors Michel Gondry and Jai Moseley, as well as 72andSunny and Stink.
The jet-setting spot for Expedia, stars Ewan McGregor and was directed by Lance Accord via Park Pictures. It debuted during the NFL’s championship game. The company followed that up with a spot that’s part of Gatorade’s Fuel Tomorrow campaign, which premiered during the NBA All Star Game. The commercial features Candace Parker and Damian Lillard, and was directed by Wesley Walker of Tool of North America.
“It’s a fantastic start that some of our long-standing creative partners have entrusted us with bringing their vision to the screen on such noteworthy projects right out of the gate,” states Murphy of their latest work.
Tobin, who most recently served as CEO to technology company Arraiy, had a hand in launching and spearheading growth for many large creative studios in Los Angeles and New York. A seasoned business strategist, he has a track record of pioneering expansion and scaling growth for VFX powerhouses, including MPC, Psyop, a52 and Method. Tebbutt has worked at creative studios across London and Los Angeles, and brings a background in design and motion graphics.
Pariah’s team also includes head of production Michael Steinmann, Flame artists Fed Saccone & Gretchen Capatan, CG supervisor Mike Wynd and graphics artist Diego Binatena. The studio will collaborate closely with sister company Exile Edit, headed by editor Kirk Baxter and managing director CL Kumpata.