CULVER CITY, CA — Sony Pictures Entertainment (SPE) has established its first LED virtual production stage, which is located at Sony Innovation Studios (SIS), a division of SPE (www.sonypictures.com/corp/divisions.html), on the Sony Pictures Studios lot. The new stage is the world’s largest to feature Sony’s high brightness and wide color gamut Crystal LED display panels, which were created in collaboration with top engineers at SPE for use in virtual production. The establishment of this LED stage allows SIS to expand its virtual production workflow across various entertainment platforms and to seamlessly merge the real and virtual worlds with its Atom View technology and proprietary stage-integration software.
“We have been developing our virtual production technology since its inception in 2018,” explains Masaki Nakayama, senior VP and head of Sony Innovation Studios. “Our new LED stage is a milestone to further enhance our technology. The combination of photo-realistic visuals and intuitive virtual production workflows enables creators to focus on telling impactful stories in radically new ways.”
“Virtual production is revolutionizing the way we create film and TV,” states Tony Vinciquerra, chairman and CEO of Sony Pictures Entertainment. “By harnessing virtual production technology within SPE, we are giving content creators essential tools to more fully realize their vision.”