LOS ANGELES — Creative music company Music & Strategy (www.musicandstrategy.com) has appointed Lisa McGuire senior producer and music supervisor. A lifelong musician, McGuire got her start in the industry by interning at a small music house and running live sound at a music venue. From there, she moved on to work at Egg Music in Minneapolis and Los Angeles, where she learned all things music, music supervision and advertising.
Working freelance since then, McGuire has taken advantage of every opportunity, acting as a music producer, voice talent, songwriter, 2nd AD, prop master, post production supervisor and agency producer. This eventually led to her producing content for Walmart and Google, as well as creating a web series with friend and director Maribeth Romslo for Hello Sunshine. Other highlights include working as a music producer on Old Navy’s Imagine Mission commercial, starring Kristen Wiig, and Ford’s The Perfect Union, starring Gabrielle Union.
As a singer/songwriter, she has created music for and sang on content for brands such as Target, Facebook and Subaru. Recently, she sang the theme for a parody spot promoting The Office on NBCUniversal’s streaming service Peacock.
“Music is my greatest passion, and I’m thrilled to be joining the team at MAS,” she states. “The company has an incredible reputation in our community for its work and wonderful people. I’m at my best when I’m collaborating with a solid crew and I couldn’t have asked for a better one. MAS is especially appealing to me because it’s a go-to in the ad world for both original music and music supervision needs - I get to play in both sandboxes!”