LOS ANGELES — Solotech (solotech.com), a specialist in live production and system integration, has acquired XR Studios, a full-service agency specializing in extended reality, which is comprised of augmented reality technology for live broadcast and virtual productions. The announcement was made by Martin Tremblay, president and CEO of Group Solotech. As part of the strategic plan, XR Studios will continue to operate as a separate entity and brand.
With the acquisition, Solotech's recently-created media and entertainment technology (MET) division will make another significant step toward realizing its vision of developing new technological solutions that are at the crossroads of three realities: fans and artists, content producers and online gamers. Solotech is seeing increased need for live streaming services and virtual production, and rapidly adapted its offerings to support clients and tackle new opportunities.
Located in Los Angeles, XR Studios (xrstudios.live) serves high-end clients in multiple segments, such as TV, music, Fortune 500 companies and live events. XR Studios pioneered a number of innovative performances, such as Katy Perry’s American Idol finale and MTV’s 2020 Video Music Awards. The studio’s clients also include Billie Eilish, Leon Bridges, Amazon, Verizon and Twitch.
“XR Studios helps creatives, agencies, artists and production teams achieve their goals,” says JT Rooney, president of XR Studios. “At our core, we are a group of creative teams and producers that see the need for a company that sits in between the technology and the creative to help partners reach the finish line in this exciting new world of extended reality and virtual productions.”
The acquisition of XR Studios brings chief technical officer Scott Millar onboard. Millar has worked on multiple, large scale international AR projects, with a thorough focus on installations, engineering and general AV technology. He has been instrumental in the development of extended reality workflows, collaborating with software teams such as Disguise, Notch, Unreal Engine and Touch Designer.
The transaction will accelerate the path of Solotech’s and XR Studios’ visions to become the leading provider of extended reality solutions across the globe.
“In addition to Los Angeles, we plan to open new studios in other thriving markets. Solotech already has an extensive footprint in 18 locations in the US, Canada, and the UK, therefore, the new strategically-located studios will be supported by strong teams and technology,” says Tremblay.