NEW YORK CITY — Preymaker (preymaker.com) has signed Rob Petrie to its creative team. The studio uses a custom, cloud-based platform to create content, working with talent worldwide.
Petrie, who assumes the wide-ranging title of “creative”, brings 20 years of experience to Preymaker, having worked as an artist, director and creative director. After starting his career in London, Petrie moved to New York and shortly after, rose up the ranks to head of 3D and finally creative director at The Mill. He also was on staff at MPC as creative director, and freelanced at various studios in both New York and Los Angeles.
Some of his credits include work on campaigns such as Sony PlayStation’s Greatness Awaits launch, Johnnie Walker’s Rock Giant campaign and OFFF Design Festival’s opening title sequence. He also has directed commercials for Ubisoft’s Assassin’s Creed, Bethesda’s Doom and Sega’s Company of Heroes. On the music side, he helped lead visual experiences and design projects for Lady Gaga, Depeche Mode, Radiohead and Daft Punk.
“I joined Preymaker because of the possibilities in technology, realtime platforms and overall creativity,” he explains. “Preymaker is in an amazing position to create original content and tap into exciting partnerships in technology. My goal in my new role is to help build what is and will continue to be an amazing and truly collaborative place to work, growing an exemplary culture of creativity and expression and exploring opportunities in many different fields of the arts. I have a long list of ideas in my head that I can’t wait to share with our team.”