NEW YORK CITY — Creative editorial house Final Cut (finalcut-edit.com) has promoted Matt Carter to rostered editor. Previously an assistant editor, he joined the studio in 2018.
Carter was born in Memphis, TN, and raised in Raleigh, NC. He moved to Brooklyn in early 2017, where his introduction to the New York ad world was as an office PA at Smuggler, then as a runner at The Mill. He went on to join Uppercut as a junior assistant/assistant editor before arriving at Final Cut.
Along the way, Carter found many gracious people from various corners of the industry who were willing to share their experience and wisdom with him. When he joined Final Cut, he found mentorship within their roster of editors, and their guidance on workflows and techniques gave him a better understanding of the work he gravitates towards and other areas he would like to explore.
Carter has collaborated with artists such as Jon Batiste, J.Cole, Riz Ahmed, A$AP Ferg, Gallant, Indigo De Souza, Gunna and Kat Cunning. to name a few. Some of Carter’s most memorable work includes the pandemic crowdsourced ode to New York, And Now We’re Here (For NY), the music video for Lil Yachty’s Split, his Breakers ad for Adidas Originals and the documentary Revenge.