LONDON – Leader Electronics Corporation (www.leader.co.jp/en) has made an addition to its sales and customer support team with the recent appointment of Max Holland, who will serve as business development manager. His arrival enables the company to focus more effectively on specific regions of Britain and mainland Europe.
Leader specializes in measurement technology designed to improve the quality of broadcast communication. Holland’s background includes time with Vizrt, where he worked as an account manager, growing the company's customer base across the UK, Scandinavia and the Middle-East. Most recently, he worked at Jigsaw24, an active provider of multi-platform media solutions and IT services.
"The broadcast media industry's accelerating transition from SDI to IP makes this a particularly good time to be joining Leader," says Holland. "I pride myself on going above and beyond the role of an account director to build trusting, lasting relationships with clients. Leader has lived fully up to its name in developing robust, versatile and high-precision test equipment that provides exactly the information needed by camera crews, studio staff, OB colorists, MCR technicians and the rapidly expanding number of remote production teams working in today's SDI/IP hybrid world."