PORTLAND, OR — Cinematographer and creative technologist Jim Geduldick has joined virtual/XR production studio Dimension (www.dimensionstudio.co) as senior VP, virtual production supervisor and head of North America. The announcement comes as Dimension - which is based in London and Newcastle - is expanding to meet increased demand in virtual production for film, drama and sports around the world. Dimension is pioneering virtual, volumetric, mixed reality and LED production techniques in an effort to provide more efficient and creative solutions for film and TV content creators.
Based in Portland, Geduldick is known for his work as a cinematographer, director and visual effects artist. His credits include work on projects for Epic Games, Intel, Google, GoPro, Red Bull, Nike, Adidas, Nat Geo and Hulu, among many others. He has honed his skills across media and entertainment by working on features, broadcast TV, music videos, documentaries, virtual reality and action sports films.
At Dimension, Geduldick will lead the company’s North American presence and spearhead its virtual production and XR ambitions in the US. He will supervise productions for clients and partners, and work closely with film studios and filmmakers to drive craft in the rapidly-developing discipline of virtual production.
“Jim is a trailblazer in virtual production, immersive and mixed reality technologies and brings a wealth of experience and enviable body of creative work,” says Simon Windsor, co-founder and joint managing director at Dimension. “Dimension continues to see strong growth across our virtual production and XR content business, Jim will help to strengthen our capabilities and lead our exciting expansion plans in the US. He will be a great asset to the team.”
Dimension recently teamed up with Dneg, Unreal Engine (Epic Games), Arri, Roe LED, Mo-Sys, 80six, Brompton Technologies and Malcolm Ryan on LED stage production tests.
“Virtual production is revolutionizing the creative process for filmmakers, broadcasters and storytellers, and Dimension is at the forefront of this movement,” adds Geduldick. “It’s terrific to be heading the US mission and working with the team behind groundbreaking productions, including the Madonna holograms at the Billboard Music Awards, The War of the Worlds, Notting Hill Carnival and recent Dneg collaborations. My priority is to help drive further innovation in virtual and XR entertainment production.”