NEW YORK CITY— Creative studio Nice Shoes (www.niceshoes.com) has signed independent director/creative director Juan Delcan to its roster of creative directors. With over 20 years of filmmaking experience, Delcan has acted as creative lead or directed video games, commercials, visual graphics, interactive installations, poetry adaptations and concert projects.
Delcan began his career working between Madrid and Paris before relocating to the US to work on TV promos and commercials in Los Angeles. Later on, he moved to New York to work as a creative director at Spontaneous. He has considerable expertise in the beauty and fashion industries, working with brands such as Herbal Essences, Olay, L’Oreal, Estee lauder, Crest and Oral-B, amongst others. Most recently, his anthropomorphic Matchsticks animations have received high acclaim. Created pre and during lockdown, they started gaining traction after the poignant Safety Match debuted, in which a health-conscious match steps out of a line of fire by social distancing.
“There are many reasons why I wanted to sign with Nice Shoes,” he says. “Over the years, I’ve watched them grow as fearless entrepreneurs, always having a finger on the pulse of fresh, exciting work. I have a deep trust in the company and that’s not something that I give to just anybody. Alongside that, Nice Shoes carries a stellar reputation. I couldn’t be happier to have signed with them.”