MELBOURNE, AUSTRALIA — Red.com, LLC and Atomos Ltd. have reached an agreement in relation to Atomos’ use of some of Red’s intellectual property. In the process of negotiating Atomos’ licence to use Red’s intellectual property, the companies recognized that there is significant opportunity for them to enhance the integration of their product lines to produce what they both expect to be trail-blazing new camera recording systems. While the two companies have for many years worked together, this represents the next phase of the relationship.
Jeromy Young, CEO of Atomos, says, “Atomos and Red are now further aligned to make more advanced video recording technology more affordable with no compromise to creative freedom. Red have always been at the forefront of digital cinema technology and propelled the industry forward at an astounding rate. We are excited to be able to now work closely with Red, not only by utilizing some of their key intellectual property, but in joining forces with them on future products.”
“We welcome the new relationship with Atomos and feel that their innovation combined with our patented technology should fuel broader adoption of 4k and above, content creation,” adds Red Digital Cinema president Jarred Land. “We are looking forward to what the future holds for our partnership.”