LONDON — Usama Al-Qassab has joined Moving Picture Company (www.moving-picture.com) in the newly-established position of chief growth officer. MPC created this position in an effort to accelerate growth and innovate the MPC proposition for brands and agencies.
Since 2012, Al-Qassab vice president of marketing at Sony Interactive Entertainment, where he transformed the PlayStation Marketing group across EMEA and Australasia, repositioned PlayStation as “For The Players”. Prior to PlayStation, he worked at Procter & Gamble, leading several brands and the marketing innovation team.
“I am thrilled to have joined MPC, an award-winning creative organisation that I have admired for many years and which has continually delivered outstanding, business building work for me as a client,” says Al-Qassab. “I am relishing the opportunity to work directly with its talent and look forward to pushing the boundaries together. Creating the future for MPC and its many clients during the most exciting and dynamic period in advertising holds endless possibilities.”
“I am excited to have Usama joining the MPC family,” adds Mark Benson, CEO of MPC. “Usama has a proven track record of leadership in high-engagement iconic brands. Adding his creative, strategic and consumer focus to MPC will be integral to creating the next chapter for the company. Usama will bring invaluable experience and insight as we push beyond our traditional boundaries of story-telling and VFX to deliver a greater breadth of creative work which moves consumers and delights our clients.”
MPC is a global facility that works in advertising, feature films, VFX, CGI, color grading, production, ideation, experiential, VR, AR, AI, digital, animation, design and software.