AUSTIN, TX — Deluxe’s editorial house Beast (www.beast.tv) has promoted Luis Eduardo Flores (Guicho) to editor, handling all of the company’s Texas-based Hispanic work, as well as general market projects. Flores has been an assistant editor at Beast for two years, having joined the company from LatinWorks, where he spent three years as an editor and content producer.
His credits include work on projects for Anheuser-Busch, Lowes, Jack Daniel’s, Cricket Wireless and El Pollo Loco. Flores’ personal work includes producing and directing music videos for emerging Latino artists and promoting Hispanic culture through narrative video projects and photography. A native of Monterrey, Mexico, he also produced and directed the feature-length documentary La Perla de la Huasteca, about the surrealistic garden of Xilita. He is currently finishing post production on Primos Hermanos, a TV series project about Hispanic youth in Texas.
“Beast is a great place to be,” says Flores. “It’s a big, national company with a lot of resources that attracts inspiring projects and people. Austin is such an important spot for the Hispanic ad community. It’s a creative mecca; people are hungry to collaborate. I’m really excited to continue my involvement in it with the support of a company that understands and embraces the importance of multicultural expression.”
“We saw a spark in Luis early on and he has continued to advance as an editor – he’s super talented, extremely well-rounded in his production and post experience, and he inspires confidence in clients,” notes Ron Rendon, executive producer at Beast Austin. “We’re pleased to promote him and support his success as he builds his career.”