NEW YORK CITY — Editor Bill Cramer has joined post boutique Northern Lights (http://nledit.com), bringing with him experience in commercials, network promos, co-branded content. Cramer has a keen sensibility for comedy/dialogue-driven projects and comes to the studio after a 20-year stint at Crew Cuts. His diverse client list includes work for BBDO, Publicis, Grey, USA, MSNBC, Nickelodeon Creative Advertising, and ESPN.
"I like comedy/dialogue editing best, especially the challenge of crafting the funniest story possible,” says Cramer. “It's super satisfying to take a concept and make it more memorable or more moving than expected. I am also a former DJ who loves music and collects way too many vinyl records."
Cramer studied at Florida State University Film School, with a double major in creative writing and film. Shortly after arriving in New York City, he landed a job as an assistant editor at Crew Cuts, eventually working his way up to editor. While there he won Silver Lion at Cannes for his work on Showbound Naturals dog food, and Gold Promax/BDA award for a Law & Order campaign he cut for Cloo.
“I’ve known Bill for years,” says Northern Lights EP, Robin Hall. “He’s disciplined, creative, passionate, dedicated to his craft and to making every project a success. It’s been exciting to watch his career develop from afar. It’s even more exciting now that he’s joined us here at Northern Lights, he’s a perfect fit.”
Northern Lights’ sister companies include Mr Wonderful for branding and design, SuperExploder for composing and audio post, and Bodega for production needs.