AMSTERDAM — Avid (avid.com) brought its range of new technology to this year’s IBC Show, where they were presented to the European audience for the first time. The company also presented the work of the creative forces behind films such as Star Wars: The Force Awakens and
Dead Pool 2.
Avid showed the next generation, Web-based version of MediaCentral, the company’s media production and management platform. MediaCentral|Editorial Management is a simple-to-deploy asset management tool that accelerates collaboration among post production and broadcast teams through secure, reliable and easily configured media workflows
Avid|On Demand is a SaaS platform that provides media production capabilities on demand. The service
lets media organizations conveniently deploy the capabilities they need on a per project basis with optimal elasticity, and without a drawn-out deployment phase or large capital outlay.
Avid NEXIS|E5 NL is a nearline storage solution that is integrated into Avid media applications, services and workflows. It includes a new Web-based management console app for managing, controlling and monitoring NEXIS installations. NEXIS|E5 NL can be easily accessed through MediaCentral|Cloud UX or Media Composer, and also integrates with MediaCentral|Production Management, MediaCentral|Asset Management, and MediaCentral|Editorial Management to drive collaboration.
The company also showed connectivity solutions that are designed to increase media operations’ efficiency. Some of the announcements include the NewTek NDI (network device interface) output from Media Composer, Avid Artist|DNxIP for media workflow connectivity supporting SMPTE 2022-6, Avid FastServe video servers with IP I/O, the new Maestro L Engine with support for SMPTE 2022-6. In addition, audio production facilities using Dante from the Pro Tools|MTRX interface can route audio between studios.