LOS ANGELES — Technicolor (www.technicolor.com) has opened the Technicolor Experience Center, a new facility that will develop high-concept content, platforms and technology for virtual reality (VR), augmented reality (AR) and other immersive media applications.
The facility is being led by Marcie Jastrow, who has been named senior vice president of immersive media for Technicolor. Over the past two decades, Jastrow has earned a track record in the entertainment industry for building innovative teams, technology and workflows that bring ground-breaking projects to market and has led Technicolor’s efforts in developing new partnerships.
Based in Culver City, CA, the Technicolor Experience Center occupies a purpose-built space that enables communities of artists and technologists across teams at Technicolor, as well as partners, to discover and create immersive experiences throughout entertainment, advertising, and other commercial applications. As the parent company to The Mill, MPC, and Mr. X, Technicolor has worked on dozens of virtual and augmented reality projects, including The Guardian’s 6x9 (The Mill), Nike’s Turkey 360 (The Mill), 20th Century Fox’s The Martian (MPC) and Felix & Paul Studios’ Introduction to VR (MPC). Work is also underway on upcoming VR releases for Warner Bros.’ Suicide Squad (MPC), MGM-Paramount's Ben-Hur (Mr. X), and Jack Daniels’ marketing campaigns (The Mill).
Meanwhile, Technicolor’s Research and Innovation (R&I) labs are developing a wide range of foundational technologies such as immersive formats and tools that are being applied to enhance the creation and distribution of immersive content.
“The Technicolor Experience Center creates a vibrant ecosystem that enables our teams, partners and customers to advance the state-of-the-art in this new form of storytelling,” says Tim Sarnoff, Technicolor deputy CEO and president of production services.