LOS ANGELES — SourceAudio’s (www.sourceaudio.com) recently-introduced Detect product is designed to help track and report music used in audio/visual productions for rights owners and their collection agencies. The monitoring platform uses Digimarc’s watermarking technology to decode an indelible, inaudible code hidden within a music file. Unlike other fingerprinting-based monitoring solutions, SourceAudio Detect eliminates false-positive detections, thereby ensuring 100 percent accuracy on detected usage.
To date, nearly 200,000 Detects have been recorded on behalf of SourceAudio’s various clients, with precipitous increases in monthly activity as more and more watermarked assets are being downloaded from SourceAudio’s cloud-based delivery platform. Production music libraries such as Megatrax Music and 5 Alarm Music, as well as boutique trailer music companies like Pitch Hammer Music are all employing the tool to detect usage.
“We couldn’t be more pleased with the interest and adoption by many top industry players of this game-changing solution,” says Hunter Williams, SourceAudio’s EVP, intellectual property and business development. “We developed Detect with all stakeholders in the music licensing supply chain in mind, including publishers, broadcasters and Performing Rights Organizations (PROs) like ASCAP, BMI and SESAC. That means our focus in the creation of Detect was always to ensure accurate and intuitive data that works within today’s performance reporting framework – instead of competing or conflicting with that pre-existing framework.”
SourceAudio Detect currently monitors 80 of the most watched broadcast and cable networks on TV. The system automatically determines if music detected on these channels was heard as background music in a show, or if that music was used in a commercial, promo or movie trailer. The data is organized accordingly in an intuitive dashboard that allows users to easily export their performances in PRO approved report formats.