LOS ANGELES — Prime Focus Technologies (primefocustechnologies.com) was at NAB in Las Vegas with a number of upgrades and additions to its Clear Media ERP Suite. New features facilitate end-to-end business process orchestration for promo creation, including automation of promo versioning using Adobe Premiere Pro CC.
The new module will significantly reduce manual operations, helping to increase operational efficiency. It provides an end-to-end workflow for promo creation, including work orders, seamless integration with broadcast management software, review and approval processes, post production, versioning and hand-off for play-out. Extending the hybrid cloud capability, the module leverages Adobe Premiere Pro CC installations at broadcast networks and automates the process of generating versions using Adobe Media Encoder CC rendering.
PFT also showcased its Dax Production Cloud, which allows clients to use one software for all of its dailies and post servicing workflows. This means all stakeholders in the production supply chain – creation, editorial, VFX (pull downs), marketing (trailers), localization vendors, and distribution (screeners) – can collaborate on the same software.
“Content enterprises can no longer afford to ignore the realities of an industry that is experiencing such rapid change and placing ever increasing demands on its participants,” explains Ramki Sankaranarayanan, founder and CEO of Prime Focus Technologies. “Our message for the industry this NAB Show is a daring proposition to be bold, break the shackles of isolated media asset management systems and embrace digital transformation. Our campaign, ‘Be Bold and Take the Leap,’ is a battle cry for media and entertainment enterprises to virtualize the content supply chain and adopt centralization by deploying one software for the whole enterprise.”