TORONTO — Twenty-year-old New York post facility Nice Shoes (www.niceshoes.com) has launched a new, full service studio in Toronto. The Toronto facility will feature the the talents of creative directors Gary Thomas and Matt Greenwood, design director Stefan Woronko, senior colorist Roslyn Di Sisto, and executive producer Kristen Van Fleet.
Prior to joining Nice Shoes, the team delivered a series of vibrant animations and short films for the Cannes Lions Festival, working closely with Leo Burnett Chicago executive producer Juan Woodbury to craft colorful, engaging content that celebrated the creativity of the festival. Van Fleet and Di Sisto also graded Drake’s hit Hotline Bling, collaborating with Director X on the color-driven music video.
The Nice Shoes Toronto team: (top) Gary Thomas, Roslyn Di Sisto, (bottom) Stefan Woronko, Kristen Van Fleet and Matt Greenwood.
Thomas, Greenwood, and Woronko will be added to the Nice Shoes Creative Studio roster, complementing a creative team that recently showcased the studio’s animation and virtual reality capabilities by designing and editing the opening titles of the 2016 ANA Masters of Marketing Conference, while also exhibiting the interactive MIO Garden VR experience to the acclaim of the CMOs and marketers in attendance. Di Sisto joins the renowned color & finishing team, who have delivered stunning imagery throughout the studio’s history for brands such as Volvo, Samsung, Jeep, McDonald’s, and Mastercard as well as performers Beyoncé, Kanye West, Lady Gaga and Pink. As executive producer, Van Fleet unites the divisions, working closely with Creative Studio EP Angela Bowen and color & finishing EP Tara Holmes.
“Toronto is one of the top hubs for advertising in the world, and we’ve assembled a team that reflects the high quality of creative content being produced in this market,” says managing director Justin Pandolfino. “Gary, Matt, Stefan, Roslyn, and Kristen exemplify what we look for in each and every Nice Shoes hire. Their creativity and experience is complemented by fantastic teamwork and an attentiveness to the specific needs of each and every client.”
The newly launched location will offer directors and clients in the US planning shoots in Canada a convenient and competitive production partner. Nice Shoes Toronto will be integrated with the studio’s remote colour grading network, creating opportunities for Di Sisto to work with clients throughout North America, and for clients in Toronto to connect with the company’s full roster of colorists in New York, Chicago, and Minneapolis. Di Sisto will be working in the same high end color grading environment as all the studio’s colorists, equipped with Film Light’s Baselight and with monitors calibrated by Nice Shoes’ expert team of engineers.