BOSTON — MediaSilo (http://mediasilo.com), a secure video sharing platform, has introduced SafeStream, an on-demand watermarking solution that embeds user-identifiable information as a visual watermark into video files in realtime. The company cites an increasing need for creators to protect content in all stages of the production process, from pre-release to distribution.
“By adding user-specific information into a stream, you introduce accountability into the supply chain. Whether cuts are sent for legal review, for dubbing, or executive viewing, each copy is unique and can be traced back to a specific user. This keeps honest people honest and prevents unauthorized sharing of content,” says Kai Pradel, CEO and founder of MediaSilo.
SafeStream is instant watermarking. From short clips to feature length movies, video files are uniquely watermarked in seconds. Conventional watermarking can often take as long as the playback duration of a file, which makes it impractical for most workflows that depend on quick turnaround times. SafeStream does not require proprietary player software, which means it works out of the box on mobile devices and in Web browsers. And SafeStream provides a visual deterrent that clearly identifies users by their name, email, subscriber ID or IP address.
As a standalone service, SafeStream can be implemented seamlessly into existing workflows, such as media management systems, screening rooms or Apple TV channels, and is also immediately available as part of MediaSilo’s collaboration and media management platform.
SafeStream has been in development for more than two years and is now rolling out at studios and networks across the country. The MediSilo is exhibiting at that NAB show in Las Vegas.