CAMBRIDGE, MA — Izotope (www.izotope.com), the maker of tools for audio production, has added John Bigay to its executive team as chief marketing officer. Bigay will lead the strategic development and execution of global marketing, e-commerce, and education initiatives to accelerate the company’s growth.
A respected technology marketing executive, Bigay has led marketing teams at high-growth companies such as Lavastorm Analytics, Datto Backupify, BzzAgent and Captivate. He also served as a digital marketing consultant, where he developed strategy and executed programs for B2B and B2C brands, nonprofits and digital startups. A lifelong musician and music lover, Bigay began his career in the music industry as a touring and studio drummer, and in marketing roles for Motown Records, MCA Records, and Universal Music.
“For someone whose career trajectory was born in music and evolved into high tech, this opportunity is a dream come true,” says Bigay. “The quality and innovation in iZotope’s products is second to none and I’m thrilled to help the team build on their success.”