DALLAS — Republic Editorial has launched Infinite Fiction (www.infinitefiction.tv), a sister studio that will focus on design and visual effects. The company has also hired industry veteran Joey Cade, who will serve as executive producer. Infinite Fiction will be managed by Republic partners Carrie Callaway, Chris Gipson and Keith James. The studio’s work will include high-end, narrative-driven motion design and visual effects work for all platforms, including virtual reality.
Republic Editorial launched in 2013 and has seen steady growth and demand for design and visual effects services. Although it shares management with Republic Editorial, Infinite Fiction will operate as a stand-alone creative shop. The new operation is housed separately, but located just steps away from Republic Editorial’s uptown Dallas headquarters. It adds nearly 2,000 additional square feet of creative space to Republic’s recently renovated 8,000-square-foot facility.
Cade began her career in live-action production, working with Hungry Man, Miramax, and NBC. She gained expertise in visual effects and animation at Reel FX. As its first entertainment division executive producer, Cade won business with Sony TV, Universal, A&E Networks and ABC Family, and produced Reel FX’s first theatrical VFX project for Disney. She broadened her entrepreneurial skill set by launching and managing a Web-based business, and gained branding, marketing and advertising experience within small independent agencies, including Tractorbeam. In her new role, she will focus on developing Infinite Fiction’s sales and marketing strategy, growing its already burgeoning client roster, and expanding the creative team and its capabilities.
Photo: Carrie Callaway, Chris Gipson, Joey Cade and Keith James