NEW YORK — The Artery VFX (
http://thearteryvfx.com) has added veteran ad agency and commercial industry head of production Deborah Sullivan to its team in the role of executive producer and managing director. Most recently managing director and executive producer for NO6 and Peepshow Post, Sullivan has also led advertising production departments for DDB NY, FCB and others. She was a founding partner of independent agency Berlin Cameron and Partners. Her career also included executive producer posts with @Radical.media, Red Dog Films and The Bomb Factory.
One of Sullivan’s first projects for the company was producing a five-spot smart cars campaign for Merkley+Partners. Company founder Vico Sharabani directed the live-action campaign, with The Artery handling editorial, visual effects, final color and finishing.
"What attracted me to The Artery is the focus on the artistry and that, throughout each project, the artists lead the work," says Sullivan. "A world-renowned Flame artist himself, Vico has assembled an amazing group of artists that lead all of the disciplines - VFX, color, CG, 3D and animation, along with Virtual Reality and experiential capabilities. This is a very special team."