ANAHEIM, CA — At the NAMM show currently taking place, Avid and Focusrite announced a commitment to future collaborations, including news set for spring. The companies have a history of working together on solutions that include first plug-ins to feature a fully skeuomorphic GUI (D2 and D3), the original Focusrite-designed Mbox interface, and Avid’s mid-format console, the Control|24.
(L-R) Focusrite’s Dave Froker and Avid’s Tim Carroll
“We want to make the experience of using Focusrite hardware and Pro Tools software together the best possible experience for all our customers,” says Dave Froker, CEO of Focusrite PLC. “Avid recognizes Focusrite as an ideal companion to Pro Tools and Focusrite recognize Pro Tools as the most mature professional recording platform for new Focusrite customers to adopt.”
Focusrite is one of the largest manufacturers of audio interfaces in the world.
“Avid is committed to giving artists the tools they need to create the best-sounding audio possible," adds Tim Carroll, VP of audio products for Avid. “Focusrite shares that passion and is a key strategic addition to the rapidly growing number of leading technology providers that are using the Avid Connectivity Toolkit and Avid certification programs to develop solutions with that goal in mind. Focusrite interfaces provide the ideal hardware solution for Pro Tools.”