LOS ANGELES — Al Cleland has been named managing director of Deluxe’s (bydeluxe.com) Efilm. The studio provides digital color, finishing, and location services for feature films, episodics and trailers. Having built and led Efilm’s thriving trailers business as VP over the past eight years, Cleland will continue the company’s efforts in pioneering technologies, techniques and workflows.
Cleland is a 30-year veteran of the post production business. He started his career at Editel and joined CIS, which later became Efilm, as one of the company’s original employees. He served as senior VP and general manager at Technicolor Creative Services for 10 years, and at Postworks, Los Angeles, returning to Efilm as VP of trailers. He has worked at every level of post production, from tape assistant to senior executive, with a strong track record for delivering the highest quality images and consistently positive client experiences.
“Al’s career speaks for itself,” says John Paulson, Deluxe president of features and advertising post. “He’s a respected thought leader within the industry and a trusted and admired manager throughout Deluxe. He's a forward thinker who has built and led many successful teams and businesses with foresight, rock-solid execution, and the flexibility that allows new ideas flourish. He’s an ideal leader for Efilm.”