LOS ANGELES
— The LA-based
We Are Royale (www.weareroyale.com),
best known as Royale,
is
celebrating its 8th anniversary this summer by now using its full name, refreshing its company logo, and launching a new Website.
“Technically, we’ve always been ‘We Are Royale,’ but we wanted to own it in a more direct way,” explains Brien Holman, partner/executive creative director. “The name purposely reflects who we are as a company and how we collaborate as a team, internally and with clients, to serve the greater good. It’s about bringing everyone into our culture, and having fun in the process. This idea is expressed in our refreshed logo, where the crown finds its place at the heart of the typography, supported by the team that represents it.”
Since launching in 2007 in Los Angeles, We Are Royale has continuously bulked up its design, creative and digital production capabilities, and expanded its operations to Seattle, Washington in 2013. Today, these two locations work in tandem to create cohesive branding strategies for broadcast, digital, print, and other media for such clients as Nike, Apple, Sonos, Toyota, Disney, and Coca-Cola.
Recent work includes the award-winning 3D-animated spot for Oreo, a CG and live-action spot for Nike with real snakes, and a real-time social media response project with Chinese tennis star Li Na.