NEW YORK — SoHo-based creative editorial company Fluid (http://fluidny.com) has added Valerie Iorio as senior producer. She got her start on the agency side, producing for Bank of America at BBDO before transitioning to the post production realm.
Iorio spent the last several years at Beast NY, working with agencies that include JWT, Draft FCB, 360i, Grey, BBDO and Saatchi, among others.
“When I first met Val, I was so struck by her energy, aptitude and perspective,” recalls Fluid executive producer Laura Relovsky. “Her enthusiasm, professionalism, and combination of agency and post experience make her a perfect fit. We couldn’t be more thrilled with her addition to our crew!”