NEW YORK — Editor Micah Scarpelli has opened Uppercut (www.uppercutnyc.com), a new full-service, editorial/post production company in New York City’s Union Square. Scarpelli has worked with brands that include Mercedes-Benz, Subway, Reebok, Gillette and Volvo. His new space features several editorial and Flame suites.
Joe Wenkoff comes on board as partner and creative director of visual effects, including finishing and color correction. He brings over 20 years’ worth of VFX/post experience and has worked as a Flame artist, compositor and VFX supervisor. His credit list includes projects for Volvo, Nike, AT&T, Budweiser and M&M’s.
In addition to Scarpelli and Wenkoff, Uppercut has also added more editorial firepower with the hiring of Alvaro del Val, who arrives in New York City after spending the last three years as a senior editor at Madrid/Dubai-based production studio, Serena. During his time there, del Val cut campaigns for an assortment of global clients, including McDonald’s, Nestle, Toyota, Nissan and Mercedes-Benz.
Scarpelli, who spent a majority of his career at large post houses, says Uppercut allows him and his team to work in a more intimate, boutique-style environment, built around a grassroots mindset. “A small, independent shop has huge advantages – we have the freedom to care for our clients and projects,” he explains. “I’m very selective about the people on my team, so we can offer the best client experience.”