NEW YORK — Agency Barton F. Graf conceived a :60 spot for Clash of Clans game developer Supercell.
Revenge features actor Liam Neeson, who is deeply engaged in the game on his mobile device. When a giant destroys his castle and takes his gold, Neeson delivers a serious diatribe about exacting his revenge, only to be interrupted by the cashier at a bakery, who tells the actor his scone is ready.
MJZ produced the spot, with Tom Kuntz directing. Psyop created the animation and effects. Shannon Alexander served as VFX producer. Fletcher Moules was the director and Dan Vislocky acted as animation director.
Mackenzie Cutler’s Gavin Cutler edited the spot, with Pamela Petruski assisting. Original music was provided by Butter, while the mix was performed at Heard City by Philip Loeb. Brian Emrich created sound design.