LONDON — VFX studio MPC (www.moving-picture.com), here, has established a creative and technology-led VR team it’s calling MPC VR. The group will focus on immersive exploration across industries, including advertising, feature film, architecture, entertainment content and experiential event production.
MPC VR will be fully integrated with Technicolor’s research and innovation expertise for VR and AR, including 2D stitching workflow, 360 stereo virtual cameras, and realtime rendering solutions. These technologies will work hand in hand with Technicolor’s high dynamic range 4K picture and audio processing tools.
Dedicated VR artists are located across MPC globally. With an evolving set of tools for both 2D and 3D, the MPC VR team will push into new areas, such as motion capture, light field and fully interactive realtime game experiences.
The company has appointed Tim Dillon as executive producer for VR. He will be charged with driving the strategic business development across all MPC studios. Working with him are advertising VFX executive producers at each location.
“I’m thrilled to be heading up MPC VR, and to be continuing to build our portfolio and R&D in this expanding area,” says Dillon. “We’re looking to collaborate with the creative industry and bring VR concepts to life with the same level of visual and technical expertise MPC is known for in its advertising and feature film work.”