SANTA MONICA, CA — Deluxe Entertainment Services Inc. (www.bydeluxe.com) has introduced a slate of technology and services to develop content for immersive entertainment and virtual reality experiences. Deluxe has also completed work on Neuro, which was developed with creative VR studio Kite & Lightning for GE. The piece debuted at the E3 Expo in Los Angeles.
“Adding a suite of virtual reality services is a natural extension of the company’s industry leading digital post production capabilities into this new high-growth content arena,” explains Stefan Sonnenfeld, CEO of Deluxe Creative Services. “Deluxe has established a workflow precedent that gives our clients better ways to build high-res 360 content faster and more efficiently.”
Deluxe’s new VR services draw on the collective talent at Deluxe companies worldwide, including Method Studios and Company 3.
Five minutes in length, Neuro is an entirely computer-generated immersive film. It is being shown on the latest VR headsets, and was developed using AMD graphics technology. With creative direction by Kite & Lightning co-founders Ikrima Elhassan and Cory Strassburger, the team helped bring to life the video’s main character — a detailed digital model of Ladytron DJ/band member, Reuben Wu. To ensure an accurate likeness, special attention was paid to all aspects of his virtual alter ego.
In addition to creating a photoreal digital model, his facial performance was captured and animated to match the narrated voiceover. Deluxe also provided ADR services for the project.
In addition to E3, Deluxe and Kite & Lightning will be demonstrating the Neuro VR experience during the Cannes Lions International Festival of Creativity, being held June 21st through June 27th in Cannes, France.