SANTA MONICA — ArsenalFX founder Mark Leiss has launched ArsenalCreative, a new studio that specializes in design, branding, animation, and visual effects for the commercial and entertainment industries.
Executive creative director Kaan Atilla, formerly of Mirada and Motion Theory, brings a diverse portfolio that includes commercial work for IBM, Nike, Lexus, HP, and Hershey’s; music videos for Weezer (Pork and Beans); and interactive campaigns such as IBM’s Centennial installation at Lincoln Center in New York City.
Leading the production charge is executive producer Cortney Haile, who comes over directly from ArsenalFX. She brings over a decade of experience in the content space, producing commercials, TV shows, and feature film content. She entered the post world in the mid-2000s, working at Lionsgate Entertainment. She then went on to work in business development at 2G Digital Post, before joining ArsenalFX in 2011 as an account executive.
The announcement comes on the heels of ArsenalFX’s work on the Amazon project, Prime Musical.