CULVER CITY, CA — Zoic Studios (www.zoicstudios.com) helped bring together Pizza Hut and the Teenage Mutant Ninja Turtles for a new :30 spot out of agency Mcgarrybowen. The Sneaky Turtles commercial uses the super heroes to help reintroduce Pizza Hut’s Cheesy Bites pizza. It also cross promotes the new Ninja Turtles, Michael Bay-produced Paramount film, which hits theaters on August 8th.
Bullitt Branded produced the spot, which was directed by Anthony Leonardi III. A Pizza Hut chef is shown closing up shop at the end of the day. As he flicks off the lights and locks the door, the Turtles enter through the ceiling and whip up a pie, leaving the masterpiece for the chef to find in the morning.
Zoic’s senior editor Dmitri Gueer handled creative editorial on the spot. ILM provided visual effects and Lime Studios handled the music and the mix. Company 3’s Stefan Sonnenfield provided color and conform services.