CHICAGO — Whitehouse Post’s Matthew Wood cut a new spot for Heinz that debuted during Super Bowl XLVIII. Conceived by Cramer-Krasselt Chicago, the :30 spot suggests, “Where there’s happiness, there’s Heinz.”
Chris Woods directed the project, which features a cop, hippie family, tailgating sports fans and a hot dog vendor, all humming “If You’re Happy and You Know It,” as they top off their meals with Heinz ketchup. Lars Makie assisted on the edit. Laurie Adrianopoli and Andrew Sommerville served as post producers. The Mill provided VFX services.
Luke Morrison acted as colorist. Nylon Studios handled the music and sound design.