NEW YORK — More than 200 NYC-based creative professionals representing 15 companies recently donated their talents to a PSA campaign that brings attention to a form of modern-day slavery — human trafficking. Freedom For All (www.freedomforall.org) is a not-for-profit organization that was founded by former Ford Models CEO, Katie Ford. The “Stop the Nightmare" campaign consists of the PSAs Indebted, Drowning and
Hidden in Plain Sight. All were posted to YouTube, and they will also air on TV and via various social media platforms.
Without an ad agency spearheading it, director Kim Dempster (Point Blank Productions), editor Peter Mostert (Hooligan) and Lisa Kwon (Kwoni Productions) rallied fellow creatives to help execute the campaign. Dempster conceived the PSAs, using poignant narratives that would show the humanity of the victims and the gravity of today’s slavery epidemic. Post production on the three PSAs spanned four months, moving forward as volunteers because available.
Trish Govoni (trishgovoni.com) served as DP on the project. Kwon handled graphics and acted as post producer. Hooligan’s Mostert edited the campaign. Carmen Maxky of Goodpenny provided Flame services for Indebted, and Alex Catchpoole of Tanq provided Flame for Hidden In Plain Sight. Other VFX contributors included The Colony (Drowning), Republic (Drowning), and Piranha (Indebted).
Nice Shoes’ Gene Curley handled color correction. Weston Fonger at Yessian provided sound design and mixing for Indebted. The music and final mix for Hidden In Plain Sight and Drowning was created by Casey Chester of Audible Playground.