NEW YORK — Dig It Audio (http://digitaudio.com), here, has combined with the post talent of The Station, The Lodge Music, The Diner and The Music Playground (also known by as The LSD Group) to create a single facility offering editorial, animation, motion graphics, original music and licensing, sound design, audio mixing and color grading. The news was announced by Tom Efinger, partner/president of Dig It Audio, and Drew Stein, CEO/founder of The Station, The Lodge Music, The Diner and The Music Playground.
Dig It Audio is a full service audio post production facility specializing in sound design and mixing for film and television. The Station is an integrated content production company and post facility. For over ten years, The Lodge, The Music Playground and The Diner have been at the forefront in music for advertising and commercial content, with studios in New York City, Los Angeles and Detroit. The Lodge Music focuses on original music production sound design and audio post. The Diner is an original music production library with over 20,000 music tracks. And The Music Playground is home to over 120 bands and artists available for sync in film, television and advertising.
“With our newly combined workflow in our Hudson Square studios, few companies can help agencies and production companies to maximize their on-screen dollars like we’re now able to do,” says Stein. “It will allow us to drive creative value in a dynamic, integrated post environment.”
“Film and TV producers are experiencing the same trends as advertising agencies, in that stretching their budget to maximize on-screen dollars while keeping the creative bar at the highest levels means having to rethink and consolidate their post-production,” adds Efinger. “Combining our facility and team with The Station and the other companies in the LSD Group gives us an undeniable and powerful workflow where all clients – no matter what kind of content they’re producing – can be an integral part of the process. For Dig It, it means being able to offer award-winning editorial, animation, motion graphics, color grading, original music and music supervision services to our clients.”
“We were never a post facility that added production,” notes Hugh Broder, partner/EP of The Station, who’ll lead the charge on the integrated post production workflow for the combined companies. “From day one, we’ve been an integrated content production company with a post facility built to support our clients and production company partners from pre-pro, through the shoot, and through post and finish. This move builds on that continuity and adds to our capability.”
The 30-plus person team will operate from an 11,000-square-foot facility located in the heart of Hudson Square on Varick Street. The set up includes: two large client edit rooms; two Dolby 5.1 certified film mix theaters for editing, audio mixing and color grading; two animation/graphics suites; three offline edit/animation rooms; five music composition/sound effects studios; a live recording room with a Foley stage; production offices; a kitchen and lounges.