NEW YORK — Motion graphics and design company Bigstar (http://studio.bgstr.com) has launched Bigstar Studio, a new content creation company that specializes in integrated marketing and advertising campaigns. While it is housed under the same roof as the motion graphics company, Studio is a different entity than Bigstar.
“As the content creation and visual branding landscape shifts, trusted creative relationships are tapped for new approaches,” says Josh Norton, Bigstar Studio executive creative director, who also runs Bigstar. “At Bigstar, our clients in broadcast and entertainment have been asking us to do more, and for a branding company with a holistic all-hands approach, we saw Studio as a natural evolution.”
Studio’s new roster of talent is primarily directors, each bringing layered skill-sets, ranging from writers to strategists to cinematographers. The current roster includes Tyler Greco, Marcus K Jones, Noble Jones, Trey Nelson, Eric Soloway, Ed Hahn, Jim Cooper and Norton. Overseeing the day-to-day and big-picture operations will be executive producer Carson Hood, who comes from a sales, VFX and commercial production background.
Bigstar Studio has already lined up a number of projects, including a 360-degree campaign for DirecTV, original content for a partnership between Just for Men and Men’s Health, and an online video campaign for State Farm with Gawker.