NEW YORK — Design and branding agency The Nation (www.wearethenation.com) recently moved into a new space, as we as revamped its Website. The company opened last October, with a focus on creating powerful visual identities in motion, print, digital, mobile and environmental touch-points.
According to partner/managing director Linus Lam, the studio’s new space is located in Chelsea, close to many other boutique agencies. Their redesigned Website better showcases motion and video projects, as well as The Nation’s branding work.
Lam is a partner in the company with creative director Alejandro Melguizo and senior art director Ariel Eroles. The team has a long history working together, having original met at Lee Hunt Associates and then interactive agency Razorfish. They reconnected when Lam joined CA Square in 2010, where Melguizo and Eroles were former founding partners, before spinning off to form The Nation.
"Our name reflects our continuous plans for expansion," explains Melguizo. "We're ‘The Nation of experiences,' which encompasses our diverse disciplines and strategic alliances. We are passionate about our clients' brands, and helping them tell stories that will set them apart. We know how to navigate the increasingly fragmented media landscape, move their brands across formats, and ultimately, connect on every device."
For Genome from Yahoo! The Nation created a one-minute video showcasing the new online advertising solution. The studio designed the new logo and delivered a complete branding package, including all identity items.
For the online advertising exchange Right Media from Yahoo!, The Nation created the new logo and logo animation, along with all ID, sales and communication materials. They also redesigned the Website.
The Nation is currently working on a feature film title sequence, show packages for VH1 and PromaxBDA Latin America, as well as a TV spot for Viggle.