February 17, 2010

NAB STEPS UP GREEN EFFORTS FOR APRIL SHOW

Direct mail pieces are being replaced with electronic communication, such as virtual brochures and the use of social networking sites. Post-consumer recycled materials will be used for conference bags and any necessary direct mail marketing supplies. The NAB Show will also partner with Carbonfund.org to provide a solution to attendees, exhibitors, and speakers eager to offset the carbon emissions associated with attending a conference and exhibition. A link can be found on the NAB homepage.

NAB is also encouraging radio and television broadcasters to join the green effort by downloading “Going Green: A Broadcasters' Guide to Acting Locally,” a guidebook that contains a variety of simple suggestions, public service announcement scripts and on-air initiatives that broadcasters can use to promote an eco-friendly environment.