DETOX COMPLETES HENSON ALTERNATIVE CAMPAIGN
Barney Miller directed the project and notes that the broadcast spot and all of the virals were shot in just one day. “We knew exactly how to shoot, making the transition to post seamless and free of technical challenges,” Miller explains.
A new venture, Detox is one component in an "under-one-roof" model, having strategic partnerships with NYC’s Company X Edit, Sugarbox Studios and Shout It Out Loud Music. Combined, the collective can offer shooting, post, color correction, CGI, visual effects, finishing, music, sound design and mixing services.
Miller is the co-founder of Company X Edit and a hands-on editor too. "What I'm bringing to the production industry comes from a creative editorial standpoint," he says of his involvement with Detox. "My career in post, along with years of experience directing, informs the workflow of Detox."
He is joined at Detox by co-creative director Andy Hollander, head of production Rachelle Way, and creative development pro Alice Mintzer. In addition to Miller, three directors comprise the inaugural roster: Bruce Ashley and Terence Ziegler and Aaron Brown.