'TECHNICOLOR 3D' SEES SUPPORT FROM MAJOR STUDIOS
The Technicolor 3D Solution employs a propriety production to projection system that leverages 35mm projectors already in use by 90 percent of US and international theatres today to deliver high-quality 3D content to moviegoers. A patent-pending lens system assembles the left and right eye images as the film runs through the projector and delivers a 3D ready image onto a silver screen. The solution works with circular polarized glasses to translate the film’s content into an image that is perceived by the viewer as being three dimensional.
Seventeen 3D titles have already been announced for 2010 release, including How to Train Your Dragon, Piranha 3D, Shrek Forever After, Despicable Me, Cats & Dogs: The Revenge of Kitty Galore, Friday the 13th: Part 2; Guardians of Ga’Hoole, Alpha and Omega, Burst, Oobermind, and Yogi Bear. In addition, Deluxe Entertainment Services Group has agreed to enter into a marketing and technology arrangement with Technicolor whereby they will provide customers with the necessary post production and film printing services necessary to deliver for Technicolor’s 3D solution. Kodak and Fujifilm have also announced support of the Technicolor 3D solution and will be working with Technicolor and Deluxe to ensure their film stocks are delivering the highest quality possible for the Technicolor 3D experience.