SHADE'S WORK FOR TIME WARNER SHOWS NO 'LAG'
Bryan Godwin founded Shade, and the project marks the studio's first national campaign. Shade handled all aspects of post, teaming with editor Bob Mori and executing color design and timing with colorist Steve Rodriguez of Co3. De Motu handled graphic design for the campaign. Both Shade and De Motu are members of Red Magnet, a creative solutions collective. The project came to Shade via Red Magnet's Shira Boardman, who had bid with Sonzero in the past.
"This is not the type of board you see too often, in terms of the filmic quality, the creative, and so forth," says Godwin. "We came in very early on to do pre-vis, because the total turnaround was extremely tight. It was a one-day shoot, so we wanted to be prepared and make sure we got what we needed."
Shade handled CG vehicles, matte paintings, tracking, compositing and weapons. They used Maya and Mental Ray to create the spaceship and 3DS Max with FumeFX for all the explosions. Compositing was done using The Foundry's Nuke.