LOYALKASPAR CREATES TEENNICK'S NEW LOOK
Loyalkaspar lead designer/art director Daniel Dörnemann says the creative team shot sequential stills of the network’s talent to represent all teens, and combined them with a variety of expressive typefaces and animated light streaks that suggest the many facets of the teenage identity.
Loyalkaspar primarily used After Effects for the campaign, along with Maya for 3D, all running on Apple equipment.
Nickelodeon credits include art director Catherine Chesters and VP, brand creative David Chustz. Loyalkaspar partner Beat Baudenbacher served as creative director.