JUMP HELPS T.J. MAXX TARGET FASHIONISTAS
Grand Opening celebrates the debut of new flagship T.J. Maxx stores, while Buyer and Shopper cast a new light on the direct from designer merchandise available in T.J. Maxx stores across the country. Because T.J. Maxx reps deal exclusively with designers, they can pass the savings on to their fashion savvy customers. The spots encourage “fashionistas” to become “Maxxinistas” by shopping at the store.
Jump’s Luis Moreno
cut the commercials, with assistance from Troy Mercury
. The spots were shot on 35mm film and were cut using Apple’s Final Cut Pro 7. Manic handled animation, finishing and audio post, with Stephane Guyot acting as mixer.