CREATIVE BUBBLE PRODUCES/POSTS PAL FERRERO SPOT
January 29, 2009

CREATIVE BUBBLE PRODUCES/POSTS PAL FERRERO SPOT

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In the commercial, people participate in activities such as jogging, skateboarding, jumping rope, and break dancing. Visual effects are used to multiply the participants and create a comet-like trail of motion and energy.

Creative Bubble director Paul Iannacchino says the studio incorporated a technique used in a music video for Hangar 18 to get the look they were after.

The 35mm location shoot took place in Orlando and one light transfer dailies were transferred in Florida. Under Iannacchino's direction the spot was shot entirely outdoors with low-angles to elevate the subject and make use of the sky and cloud texture backgrounds. A locked off camera was used to help create the comet-trail effect that was composited in post.

The rough cut was completed in SD PAL using Final Cut. The final nonlinear color correct was completed using daVinci Resolve at MI Post, Creative Bubble's strategic partner. The final conform and transitional effects were completed on Creative Bubble's Flame by Doug Dimon.