BROADWAY VIDEO & FRANTIC STUDIO FORM CREATIVE ALLIANCE
The two parties have been working together on an informal basis for more than a year, and have collaborated on projects for NBC, American Express, Wal-Mart and Proctor & Gamble, among others.
Broadway Video producer Steve Connolly will act as Sutton’s executive producer for projects associated with Broadway. Sutton believes the alliance will be a boon to Frantic, as it provides the company with direct access to Broadway’s creative and technical resources. A former senior producer at MTV Networks, Sutton brings to Broadway experience in brand building.