ABOBE OFFERING PRE-RELEASE OF SCRIPT-WRITING TOOL
Story was shown at NAB back in April and Adobe is now putting the first pre-release version up for public preview on its Adobe Labs Website (http://labs.adobe.com). The Adobe engineering team will update the tool every six to eight weeks with new features, and it will be included in next release of Adobe Production Premium.
The company is also demonstrating Flash Access 2.0, the latest version of its content protection solution. The company says Access is designed for the distribution, monetization and protection of multiscreen and Flash content. Access 2.0 will work with the next version of the Flash Player. In addition to being released as a turn-key solution, Access will be productized as a software developers kit for deploying content protection. It's expected to ship in the first half of 2010.
In regards to recent customer activity, The Nobel Prize organization has adopted Adobe tools, including CS4 and Flash, for an end-to-end workflow. In October, the organization will begin streaming live its announcements using Flash video. They are also presenting live at the Adobe IBC booth.
Hearst Television, which owns and operates 26 different TV stations and 36 Websites, has chosen Premiere Pro and CS4 for developing and delivering next generation news solution. The organization has standardized on the Sony XDCAM EX format and needed to support those native formats. Metadata associated with content will be taken advantage of for the group's online environment.