SUPER BOWL: TOYOTA, MCDONALD'S & SPRINT RELY ON 'HUMAN' SOUNDTRACKS
The studio provided music/sound design for McDonalds' First Step and Sprint’s People Mover,
both of which aired during the pre-game broadcast. Human also provided
sound design for a Toyota spot that aired during the second quarter of
the game.
Badgers, out of agency Saatchi
& Saatchi/Los Angeles, shows a man inside a parked Toyota. To
demonstrate the car’s sound insulation features, it’s been loaded with
a mother badger who resting while nursing her newborns. Outside the
car, cannons are fired, yet the muffled sounds don’t disturb the
animal, much to the relief of the driver. Only when his own cell phone
rings does the badger show its nasty temper.