SOUND LOUNGE MIXES 'KNOCK IT OFF' CAMPAIGN
October 20, 2008

SOUND LOUNGE MIXES 'KNOCK IT OFF' CAMPAIGN

In Fitting Room, two teens comment on a top looking "so totally gay." Duff overhears the conversation and offers up an eye-opening lesson, asking one of the girls how she would feel to be used as an example to describe something bad. Pizza Shop uses a similar tactic, with Sykes pointing out the misuse of the term to a group of teenage boys.

Backyard Films produced the campaign with Kevin Smith
 directing. Post Millennium
's Nathan Byrne
 cut the spots. The Lodge provided music for the package.