MUSICBOX PROVIDES TRACK FOR VIRAL QUIZNOS VIDEO
June 6, 2008

MUSICBOX PROVIDES TRACK FOR VIRAL QUIZNOS VIDEO

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Client Cliff Freeman was seeking music to replace a waltz from the Eyes Wide Shut soundtrack was being using as a temp background track. The music production company worked with the agency's executive creative director Tom Christmann, and creative directors Jeff St. Jean and Kristen Koop in finding up with a solution.

Christmann says the viral spot required a tone of mystery and weirdness, something that would encourage viewers to pass it along to friends. The temp waltz track helped convey the peculiar mood but it didn't address the conflict featured in the story - one in which a man's hand shows its jealous side after the right hand gets the Quiznos sub.

The team ultimately chose a track from the MusicBox library that straddles love and languish.