CREATIVE BUBBLE SEES BUSIEST SUMMER YET
This summer, Creative Bubble provided post services for long-time clients Sesame Workshop, Qubo, USA, Food Network and Nickelodeon. The creative studio also produced a range of promo projects in multiple formats, including USA Network's Man on the Street US Open promos, the Food Networks' Kitchen Tips Webisodes, My Fair Wedding launch promos for WE TV, and Nickelodeon's Target Value Days.
According to editor/producer/principal Pat Carpenter, "the interesting trend is the diversity of solutions requested by clients for each project. The projects ranged from tape less through Final Cut Pro, and some even delivered on disk. Our arsenal of post production facilities and creative talent gave us the ability to provide the post flow to maximize the production value for each project."
For on-air promos this summer's preferred workflow was HD production, offline Avid editorial, and either finishing in Avid Symphony for SD delivery or Avid Symphony Nitris for HD delivery. USA Network Man on the Street US Open promo spots were shot in HD on Panasonic HVX900 to DVCPRO, edited on the Avid in standard def, and delivered on Digi Beta. Promos for the October launch of WE TV's My Fair Wedding were shot using the Sony HDW-F900 HDCAM and edited and color corrected in Avid Symphony for standard def delivery on Digi Beta.
To promote retail sales, two cable networks used different production techniques and distribution outlets. The Kitchen Tips Webisodes, produced to promote a new line of products offered online at the Food Network Store, was shot with a Panasonic DVX100 HD camera and edited in Avid. Nickelodeon's Target Value Days broadcast and point of purchase were shot using the Panasonic HVX200 on P2 and edited in Final Cut Pro. The QuickTime movies were imported into After Effects and Flame. The project did not touch tape until it was delivered to the client. One thing all of the promos and retailer videos had in common was sound design and the mix, which was completed at Creative Bubble Sound using Pro Tools.
Creative Bubble production was also busy during the summer, producing two series for Mojo HD, in conjunction with Dos Equis. Producers traveled to exotic and unusual locations to capture five half-hour episodes, set to premiere on September 24th, for the all-HD series entitled MIA: The Most Interesting Assistant. Inspired by Dos Equis' advertising campaign, the Most Interesting Man in the World (MIM), the original unscripted series' location footage was shot using the HVX900, edited in SD in Avid, and conformed and delivered in HD.
In addition to producing MIA, production wrapped on The Circuit, Mojo's popular original Web series, which is now airing as interstitial programming on Mojo HD. A tapeless workflow was created that enables the series, originally produced for the Web, to air on Mojo HD with no additional production expense. The Circuit was shot using HDX200/P2 and was edited in Final Cut Pro. For the Web, the client received QuickTime delivery on disk.